The AI Revenue Playbooks Behind $1B at Best Buy — Yours From $29.
I spent a decade building AI revenue engines at Best Buy, Olo, and C.H. Robinson. Consultants charge millions for this thinking. I publish it as guides you can download in the next five minutes.
Not sure which one you need? Take the free Velocity Gap Diagnostic and find out in five minutes, or find the right guide.
Every guide starts with a problem
Which of these sounds like you?
Recommended for you
The Velocity Gap Framework
Diagnoses the eight organizational habits that stall AI work after a successful pilot, and gives a week-by-week plan to remove them.
See the guide, $29"Edward is such a forward thinker, I swear he is living 5 years in the future and is just visiting us in the now."
As heard on The Enterprise Data Podcast, Oct 2026
Your AI pilot worked beautifully. Then it stalled.
I've seen this pattern at every company I've worked with — from Fortune 100s to Series B startups. You've proven the concept. Leadership is excited. But somehow, that successful pilot never made it to production, and now you're defending a "cost center" budget instead of celebrating revenue impact.
The problem isn't execution anymore. Anthropic shipped a full product in 10 days with 4 people. Cursor went from $1M to $500M ARR. The bottleneck has moved to clarity, ambition, and distribution — but your organization's habits are still stuck protecting execution capacity. That's exactly what these playbooks fix — step by step, worksheet by worksheet.
Implementation Guides
Each guide is the complete playbook — worksheets, templates, and week-by-week roadmaps. The same materials I used inside Fortune 100 teams, minus the enterprise invoice.
The Strategic Architect
The CFO's guide to AI-powered finance
The AI Agent P&L
Measure what agents generate, not what they replace
The Break Away Advantage
The B1/B2/B3 portfolio strategy for AI investment
The So What Framework
From reporting to strategic partner
The Velocity Gap Framework
Close the 8 Friction Defaults blocking your AI transformation
The Profit Center Framework
Turn your data team from cost center to revenue machine
The Phronetic AI Framework
Design AI that enhances human judgment instead of replacing it
Free • 5 minutes
How big is your Velocity Gap?
Score your organization on the 8 Friction Defaults that stall AI work after a successful pilot, and see which guide fits your result.
Answer the Questions Your Board Is Asking
Each framework was born from a real problem at a real company. I've published them so you can apply the same thinking to your AI initiatives.
"Why did our AI pilot stall before hitting the P&L?"
The Velocity Gap Framework
Identifies the 8 Friction Defaults blocking your transformation and provides a 90-day escape plan from pilot purgatory.
"How do we stop defending the data team's budget?"
The Profit Center Framework
The 4-level maturity model that transforms data teams from overhead to direct revenue generators. Become untouchable.
"Which AI bets should we double down on?"
The B1/B2/B3 Innovation Framework
Categorize AI initiatives into Break Even (table stakes), Break Through (competitive edge), and Break Away (industry-defining).
Plus: So What Framework • Semantic Mirror • STAV Cycle
View All Frameworks & InsightsThe Proof
Not theory — results from building AI revenue engines at three very different companies
Built the $1B+ Personalization Engine
Best Buy — Head of Emerging Technologies & Data Products
Architected IPO-Ready Data Infrastructure
Olo — Product Strategy Leadership
Zero-to-$150M Data-to-Revenue Transformation
C.H. Robinson — Data Advisor to CIO/COO
What Leaders Say
"A mastermind at bringing digital technologies together with customer insights to identify and form high ROI digital strategies. I have never worked with someone with a better grasp on digital strategies than Edward."
"The visionary behind 'Big Data' and 'Personalization' at Best Buy. That rare ability to not only envision what customers need but move from white piece of paper to completed product efficiently."
"A true force-multiplier. He goes out to the people and finds the opportunities that other leaders never even considered. Passionate about exploration, research, and twisting problems into new perspectives."
Latest Insights
Strategic analysis and frameworks for AI-driven growth
The State of Enterprise AI, Q4 2026
What McKinsey, MIT and Gartner say about pilots and payoff.
AI Strategy · Nov 2026Who Really Owns AI in Your Company?
AI shows its value when the business drives it, not IT.
AI Skills · Nov 2026The Three C's of AI
Creative, critical and clear: the skills behind better prompts.
Free Tools
Interactive calculators and assessments
One problem. One framework. One guide.
Every article, case study and guide on this site maps to a specific framework. The map shows how they connect, so you can start with the problem you actually have.
Which guide fits you? → Explore the framework mapFrequently asked questions
What is the Velocity Gap Framework?
The Velocity Gap Framework, created by Edward Chenard, explains why enterprise AI projects fail. It identifies the gap between where the operational bottleneck has moved (clarity, ambition, distribution) and where organizational habits remain stuck (protecting execution capacity). The framework includes 8 Friction Defaults that block AI adoption and provides a diagnostic for escaping pilot purgatory in 90 days.
What is the Profit Center Framework?
The Profit Center Framework is a 4-level maturity model for data teams: Level 1 (Descriptive Reporting), Level 2 (Diagnostic Insights), Level 3 (Prescriptive Recommendations), and Level 4 (Direct Revenue Generation). Teams at Level 4 become untouchable because they generate direct revenue rather than being viewed as overhead.
What is Edward Chenard's IPO experience?
Edward Chenard built the data and product architecture that supported Olo's $3.6B IPO (NYSE: OLO). He is one of the few AI strategists with IPO-proven data governance experience, and his published guides distill that experience for teams preparing for public market scrutiny.
Questions? I Read Everything.
Edward Chenard
Not sure which guide fits your situation? Want a guide for your whole team? Have a question about applying a framework? Send a note — I answer personally.
On the site: 7 implementation guides ($29–$49) • Free frameworks & interactive tools • Weekly strategy newsletter