What's Inside
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The Red Queen Effect: why standing still means falling behind — with two specific failure modes
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The B1 Trap — how companies spend 80%+ on parity and have nothing left for advantage
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Deep case studies: Best Buy ($3.3M of $10M budget → $1B+ revenue), the Olo IPO roadshow story
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Portfolio allocation models with resource distribution frameworks by org size
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The Profit Center Maturity Model applied to B1/B2/B3 — language-of-each-level breakdown
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4 worksheets including a 15-question diagnostic checklist with scoring bands
Who This Is For
CDOs, VPs of AI, and portfolio leaders who need to explain to the board why they're funding experimental AI — and how it connects to revenue.
Edward Chenard
CAIO • CDO • VP Product • 20 Years in Enterprise AI
$2.5B+ in AI-driven revenue. 100+ product launches. Teams from 2 to 300+. Built the data architecture behind Olo's $3.6B IPO. These guides are the playbooks from those experiences.
$39
The frameworks are free. The implementation playbooks are what get you results.
Get The Break Away Advantage →Other Guides
IMPLEMENTATION GUIDE
The Velocity Gap Framework
Close the 8 Friction Defaults Blocking Your AI Transformation
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IMPLEMENTATION GUIDE
The Profit Center Framework
Turn Your Data Team from Cost Center to Revenue Machine
$29
ORIGINAL FRAMEWORK
The Phronetic AI Framework
Enhancing Human Judgment in the Age of Artificial Intelligence
$29