Personalization is a great tool, the problem is, many companies don’t know how to use it properly! This article covers many of those issues.
Here is another article in which I am mentioned discussing how big data and neuroscience is important to personalization. The article is in Spanish so you might need to translate it.
In 2014, I went to Brazil to give a presentation on personalization. It was a great conference and I enjoyed all the questions asked. Here is the video of that presentation.
Brazil is a unique market, and I really believe if allowed, the market will become a strong and vibrant ecommerce market that is truly global in reach. I saw some great ideas being developed there. You can watch my presentation on personalization I gave at the conference.