Brazil often makes the news for all the wrong reasons, corrupt government, bad economy, etc… However, in the past few years with my visits to Brazil, I have to say that one area where Brazil does a great job is the digital economy. They have a vibrant and growing digital community that is worth watching. Read my thoughts on it in this article.
In 2014, I went to Brazil to give a presentation on personalization. It was a great conference and I enjoyed all the questions asked. Here is the video of that presentation.
If you speak Portuguese, this article may interest you. It is a write up about a presentation I gave down in Brazil. It relates to innovation teams and creating innovation products, lessons learned and why innovation is important. If you don’t ready Portuguese, then use Google or some other translation tool to see it in your language of choice.
Brazil is a unique market, and I really believe if allowed, the market will become a strong and vibrant ecommerce market that is truly global in reach. I saw some great ideas being developed there. You can watch my presentation on personalization I gave at the conference.