Ecommerce had changed, at least for shoppers. However, retailers have failed to keep up with the changes. See my article on how retailers can keep up with the changing face of ecommerce.
Here is another article in which I am mentioned discussing how big data and neuroscience is important to personalization. The article is in Spanish so you might need to translate it.
Here is another article in which I was mentioned. This one is in Portuguese so you might need a translator to read it.
Last June, I was quoted in an article about customer experience. It is in Portuguese but you can translate it. Check out the whole article here.
This past August I was asked to present at a medical device conference. This was my first time at such a conference. I was presenting as an outside of the industry speaker to help show how retail was using digital. It was a great experience as I learned a lot about how the two industry are so different yet of course, share many common traits.
You can see me along with other presenters at the 2014 Marketing Shake in Argentina. Argentina is working to be another powerhouse of digital within the Americas.
In 2014, I went to Brazil to give a presentation on personalization. It was a great conference and I enjoyed all the questions asked. Here is the video of that presentation.
If you speak Portuguese, this article may interest you. It is a write up about a presentation I gave down in Brazil. It relates to innovation teams and creating innovation products, lessons learned and why innovation is important. If you don’t ready Portuguese, then use Google or some other translation tool to see it in your language of choice.