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Monthly Archives: July 2009
The Dutch Tolerance Test
This ad is for the British market by a Dutch company selling into it. Heineken does a great job of playing on cultural stereotypes and using it in the ad to sell beer. It is funny, and gets you to … Continue reading
Posted in Ad, Commercial, Consumerism, Europe, International, Marketing, Videos
Tagged British, Dutch, Heineken, Holland, Netherlands
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Beware of Analyst Bearing High Forecasts
Booz & Company came out with a new global auto market forecast which predicts that Russia, China, India and Brazil (the latest in countries) will be where automakers will see growth over the next decade. If you read this, you … Continue reading
Posted in Consumerism, Economics, Europe, Gas, Global, International, Russia, business
Tagged Auto, Booz, Brazil, China, India
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Granny Showing Road Rage
This one you can call a Euro ad. I don’t think you’d ever see this in the US. But it gets the point across very well. Soccer between the Dutch and Germans is a serious matter. I remember in Holland … Continue reading
Posted in Ad, Commercial, Europe, International, Marketing, Videos
Tagged Football, Germany, Netherlands, Soccer
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Low Fat Tuna, Thailand
I think Thailand has some of the best commercials of any country! Hands down they are the most entertaining as a whole. Also, generally the most politically incorrect as well. This ad is more on the funny side. A very … Continue reading
Posted in Ad, Commercial, Consumerism, International, Marketing, Videos
Tagged Thailand, Tuna
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Social Media and Global Branding
It seems no matter where you turn today, every marketer is being told that we must be in the social media space in order to compete. But few people ever talk about how you manage a global brand in the … Continue reading
Posted in Consumerism, Global, International, Internet, Marketing, business
Tagged branding, Facebook, Myspace, Social Media, Twitter
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March of the Emperors
In a new series of posts, I am going to introduce various commercials from around the world. I think it is a great way of show how various countries market their products. First up is this very funny French … Continue reading
Posted in Ad, Commercial, Europe, Global, International, Marketing, Videos
Tagged Ad, Commercial, Emperor, French, March
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Finding Relevance for Twitter
In a recent study of American adults, 69% were found to not even know what twitter is. If you are like me, and you work in marketing; you probably feel that everybody knows what twitter is because we have been … Continue reading
Mistakes Companies Make with Global Marketing Management
Over the years I have seen good brands destroyed overseas and it could have been avoided if a few simple rules had been followed. When it comes to leaving your home market, the biggest mistake I see is that many … Continue reading
Posted in Global, International, Marketing, business
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New Blog Bump
I decided to try for a full 30 seconds blog bump this time, an actually commercial instead of the 10 second variety. It is my belief that bumps help with blog branding
Living Overseas Improves Creativity
According to INSEAD, living abroad improves creativity. This test found that living overseas not just a vacation, improves a person’s creativity or that the more creative a person the more likely they were to live overseas. This study has some … Continue reading