Monthly Archives: May 2009

Innovation Keeps Store Brands at Bay

Posted on May 31, 2009 by Edward

I recently mentioned that store brands are up in terms of market share.  One way for non-store brand products to compete is to remain an innovative leader.  See store brands are not in the innovation business.  You don’t normally see … Continue reading →

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In Mold Packaging Proves to be Brand Winner and Cost Savings

Posted on May 30, 2009 by Edward

You know those plastic bottles which laundry detergent often comes in?  Often those are stickers on the bottle and those stickers cost money.  Yupo corporation has what is called In Mold labeling or IML that can change up the creative … Continue reading →

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Store Brands on the Rise

Posted on May 29, 2009 by Edward

The Private Label Manufacturers Association found that 30% of consumers say they now buy more store brand products.  75% of consumers say economics play a bigger part of their purchasing habits than a year ago.   The key here is … Continue reading →

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Email Segmentation and Higher Profits

Posted on May 28, 2009 by Edward

According to Forrester, email marketing is one of the most cost efficient methods of marketing, three time cheaper than search marketing.  92% of companies use email marketing but only 58% actually segment their emails based on customer purchasing history.   … Continue reading →

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Branding in a Recession

Posted on May 28, 2009 by Edward

It is common that marketing is one of the first things that is cut in a recession.  Most companies do not consider marketing as that important when lean times come.  But research shows that a strong branding program during a … Continue reading →

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Food Nazi Strikes Again

Posted on May 27, 2009 by Edward

Unless you don’t watch Fox News, I was watching the business channel because I like Cavuto, today on Memorial day Meme Roth, which many have nicknamed “the Food Nazi,” was advocating taxing BBQ’s and not giving medical treatment to anyone … Continue reading →

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Opinion on Judge Sotomayor

Posted on May 27, 2009 by Edward

Obama picked judge Sotomayor, a Hispanic woman to be on the supreme court.  As a man who is part Hispanic, by Sotomayor’s own comment, I’m quite qualified to render good judgment about her.  Her pick did not surprise me, I … Continue reading →

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Staking, Blitz and Burst

Posted on May 26, 2009 by Edward

You might have heard about these terms in relationship to workouts.  This is when you, for a short amount of time, do intense cardio workouts for about a minute.  They burn a lot of calories but more importantly, they burn … Continue reading →

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New Site Helps Provide Food Label Information

Posted on May 26, 2009 by Edward

If you are like me you read all the labels at the supermarket.  That can be time consuming.  A website, foodessentials.com, has come up with a way to search this information online.  So lets say you have saw a product … Continue reading →

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Getting a New Water Purifier

Posted on May 20, 2009 by Edward

Reading my local water supply test results, I was shocked at what I’ve been ingesting thinking I’m being healthy by drinking water.  Turns out there is barium, pesticides and cysts (little worm like larva) that are in the water.  If … Continue reading →

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