Last June, I was quoted in an article about customer experience. It is in Portuguese but you can translate it. Check out the whole article here.
This past August I was asked to present at a medical device conference. This was my first time at such a conference. I was presenting as an outside of the industry speaker to help show how retail was using digital. It was a great experience as I learned a lot about how the two industry are so different yet of course, share many common traits.
You can see me along with other presenters at the 2014 Marketing Shake in Argentina. Argentina is working to be another powerhouse of digital within the Americas.
In 2014, I went to Brazil to give a presentation on personalization. It was a great conference and I enjoyed all the questions asked. Here is the video of that presentation.
If you speak Portuguese, this article may interest you. It is a write up about a presentation I gave down in Brazil. It relates to innovation teams and creating innovation products, lessons learned and why innovation is important. If you don’t ready Portuguese, then use Google or some other translation tool to see it in your language of choice.
Recently I spoke at an omnichannel conference called In:fluence, which was sponsored by SPS Commerce. Mine was the last session, you can see it here.
Marketing Shake is a conference held in Argentina put together by Amdia, which is the South American version of AMA. I was presenting on big data for marketers there. It was a great experience to see what are some of the ideas in South America around the topic. I also had a chance to lecture at a local university which was great.
I gave a presentation on the need for better collaboration between IT and business to make big data succeed. Most big data projects are failing to deliver on the promise and the big reason for that is a lack of collaboration.
Sales and marketing using big data are not topics you often hear about, check out a podcast interview I did on the topic.