Recently I spoke at an omnichannel conference called In:fluence, which was sponsored by SPS Commerce. Mine was the last session, you can see it here.
Marketing Shake is a conference held in Argentina put together by Amdia, which is the South American version of AMA. I was presenting on big data for marketers there. It was a great experience to see what are some of the ideas in South America around the topic. I also had a chance to lecture at a local university which was great.
I gave a presentation on the need for better collaboration between IT and business to make big data succeed. Most big data projects are failing to deliver on the promise and the big reason for that is a lack of collaboration.
Sales and marketing using big data are not topics you often hear about, check out a podcast interview I did on the topic.
Brazil is a unique market, and I really believe if allowed, the market will become a strong and vibrant ecommerce market that is truly global in reach. I saw some great ideas being developed there. You can watch my presentation on personalization I gave at the conference.