Omnichannel is a big deal right now. See my latest article on how it has changed over the recent years
Personalization is a great tool, the problem is, many companies don’t know how to use it properly! This article covers many of those issues.
Innovation teams are a great way to help a business be more productive. However, they are difficult to sustain. See my article on innovation teams to learn more.
Brazil often makes the news for all the wrong reasons, corrupt government, bad economy, etc… However, in the past few years with my visits to Brazil, I have to say that one area where Brazil does a great job is…
As a marketer myself, I understand how big data is impact the profession as a whole. See my comments in this article.
Cognitive science is growing in its importance on big data. No longer just for data science and IT people, the social sciences are playing a bigger role in big data. Learn how with my article on the topic.
Ecommerce had changed, at least for shoppers. However, retailers have failed to keep up with the changes. See my article on how retailers can keep up with the changing face of ecommerce.
Once again I presented at Minneanalytics. This year at the FARCON event, which stands for Financial Services and Retail Conference. This year my presentation was on Innovation team leadership. You can find the presentation on slideshare.
Here is another article in which I am mentioned discussing how big data and neuroscience is important to personalization. The article is in Spanish so you might need to translate it.
Here is another article in which I was mentioned. This one is in Portuguese so you might need a translator to read it.